How to create content using AI - without losing creative control?
The second free workshop from series two builds on the first and focuses on the practical application of artificial intelligence in creating content for brands. While at the first workshop we lay the foundations (story and message), here we focus on how to convert these ideas into concrete content faster and more efficiently.
22. april 2026 | 9.00 – 12.00 | Savinja region incubator
AI can accelerate content creation – but only if we know how to give it the right starting points. At the workshop, you will learn how to lay a high – quality foundation for using AI and how to maintain creative control and use AI as a tool to support your ideas-not as a substitute.
The workshop is practically oriented and involves working on specific examples and using tools that participants can immediately transfer to their business.
Who is the workshop for?
The workshop is intended for entrepreneurs, content creators, marketers and anyone who wants to optimize the content creation process and exploit the potential of AI in their work.
The workshop will be hosted by Benjamin Hrki / kg, the award-winning creative director of bold.group and advocate for sustainability in advertising. He is the recipient of the Universit / Cambridge Certificate in sustainable marketing and the creator of campaigns for a number of domestic and international brands. As a speaker, columnist of Marketing Magazine and author of a children's interactive book, he opens the topics of Creativity, Social Responsibility and the role of advertising in modern society.
You can read more on our website.
The event is free, registration is mandatory.
The activities of the Savinja region incubator, D.o. o. within the project "Jr supportive environment 2026-2029" are co-financed with the help of the European Union, the Ministry of economy, tourism and sport and SPIRIT Slovenia.
Kako ustvarjati vsebine s pomočjo AI – brez izgube kreativne kontrole?
Druga brezplačna delavnica iz serije dveh nadgrajuje prvo in se osredotoča na praktično uporabo umetne inteligence pri ustvarjanju vsebin za blagovne znamke. Medtem ko na prvi delavnici postavimo temelje (zgodba in sporočilo), se tukaj posvetimo temu, kako te ideje hitreje in bolj učinkovito pretvoriti v konkretne vsebine.
22. april 2026 | 9.00 – 12.00 | Inkubator Savinjske regije
AI lahko pospeši ustvarjanje vsebin – a samo, če mu znamo dati prava izhodišča. Na delavnici boste spoznali, kako postaviti kakovostne temelje za uporabo AI ter kako ohraniti kreativno kontrolo in AI uporabljati kot orodje, ki podpira vaše ideje – ne kot nadomestek.
Delavnica je praktično naravnana in vključuje delo na konkretnih primerih ter uporabo orodij, ki jih lahko udeleženci takoj prenesejo v svoje poslovanje.
Komu je delavnica namenjena?
Delavnica je namenjena podjetnikom, ustvarjalcem vsebin, marketingašem in vsem, ki želijo optimizirati proces ustvarjanja vsebin ter izkoristiti potencial AI v svojem delu.
Delavnico bo vodil Benjamin Hrkić, večkrat nagrajeni kreativni direktor agencije bold.group in zagovornik trajnosti v oglaševanju. Je prejemnik certifikata University of Cambridge za trajnostni marketing ter ustvarjalec kampanj za številne domače in mednarodne blagovne znamke. Kot govorec, kolumnist Marketing magazina in avtor otroške interaktivne knjige odpira teme kreativnosti, družbene odgovornosti in vloge oglaševanja v sodobni družbi.
Več si lahko preberete na naši spletni strani.
Dogodek je brezplačen, prijava je obvezna.
Aktivnosti Inkubatorja Savinjske regije, d.o.o. znotraj projekta ” JR Podporno okolje 2026-2029″ so sofinancirane s pomočjo Evropske unije, Ministrstva za gospodarstvo, turizem in šport ter SPIRIT Slovenija.
