At the penultimate transfer of skills, we present Vladimir Mi Faktkovi Fakt, branding strategist, designer, writer and illustrator. His award-winning brand works show strong influences from Comedy, Theatre and art in general. As a co-founder of the Peopletalk strategic design studio, he likes to devote himself primarily to projects with a positive impact on society.
In the past year , he has been leading the brand juice Entertainment Marbles, which he co-founded and which is the first in the world to commercialize vegetable steak. Due to the demanding texture and complexity of fat marbling, making vegetable steak is a great challenge for food companies. The opportunity was taken by a young Slovenian company, which has developed its own technology with which they can produce steaks with a realistic look, texture and taste. In a good year of development, they managed to create the ideal texture of muscle fibers in combination with the fat system (marbled steak). In addition to product development, an important part of the brand is their surreal way of communicating. With this, they have won a place in the Blue Combinator, one of the most prestigious corporate accelerators in the world. At the end of 2021, they also received a four million dollar investment, which allowed them to place the product on store shelves.
Prior to that, Vladimir Mi Ilkkovi had gained experience as a creative director at Flaviar and as a co-founder of Kucha Bistro, which in a short period of its activity landed on the list of the best European vegan bistro and received the recognition of the Gault & Millau guide for the top 5 most popular social spaces in Ljubljana.
We will talk with the creator about his business experience, such as running a tavern, and about his role in the business in the field of plant-based nutrition. What is the role of a creative person in a startup company or in an interdisciplinary team? How do we develop a brand? How to convince investors? We will talk about all this and what else live at the Museum of architecture and design!
Designers and brand strategists, startups and companies in the field of vegan nutrition are invited to sign up for individual consultations, which will take place online. The number of places is limited – applications are possible until the places are filled.
Na predzadnjem Prenosu veščin vam predstavljamo Vladimirja Mićkovića , stratega za znamčenje, oblikovalca, pisca in ilustratorja. Njegova večkrat nagrajena dela s področja blagovnih znamk kažejo močne vplive komedije, gledališča in umetnosti nasploh. Kot soustanovitelj studia za strateško oblikovanje Ljudje se rad posveča predvsem projektom s pozitivnim vplivom na družbo.
V zadnjem letu vodi blagovno znamko Juicy Marbles , ki jo je soustanovil in ki je prva na svetu komercializirala rastlinski steak. Zaradi zahtevne teksture in kompleksnosti maščobnega marmoriranja je izdelava rastlinskega steaka za prehrambna podjetja velik izziv. Priložnost je izkoristilo mlado slovensko podjetje, ki je razvilo lastno tehnologijo, s katero lahko izdelujejo steake realističnega videza, teksture in okusa. V dobrem letu razvoja jim je uspelo ustvariti idealno teksturo mišičnih vlaken v kombinaciji z maščobnim sistemom (marmorirani steak). Poleg razvoja izdelka je pomemben del blagovne znamke tudi njihov nadrealistični način komuniciranja. S tem so si priborili mesto v Y Combinatorju , enem izmed najprestižnejših podjetniških pospeševalnikov na svetu. Konec leta 2021 pa so prejeli tudi štirimilijonsko investicijo, ki jim je omogočila postavitev izdelka na prodajne police.
Pred tem si je Vladimir Mićković izkušnje nabiral kot kreativni direktor v podjetju Flaviar in kot soustanovitelj bistroja Kucha , ki je v kratkem času svojega delovanja pristal na seznamu najboljših evropskih veganskih bistrojev in prejel priznanje vodnika Gault & Millau za top 5 najpopularnejših družabnih prostorov v Ljubljani.
Z ustvarjalcem se bomo pogovarjali o njegovih poslovnih izkušnjah, kot je vodenje gostilne, in o njegovi vlogi v poslu na področju rastlinske prehrane. Kakšna je vloga kreativca v startup podjetju ali v interdisciplinarnem timu? Kako sploh razvijamo blagovno znamko? Kako prepričati investitorje? O vsem tem in še čem bomo govorili v živo v Muzeju za arhitekturo in oblikovanje!
Oblikovalce in stratege za znamčenje, startupe in podjetja s področja veganske prehrane vabimo, da se prijavijo na individualna svetovanja, ki bodo potekala prek spleta. Število mest je omejeno – prijave so mogoče do zapolnitve mest.
