15. april 2026 | 9.00 – 12.00 | Savinja region incubator
How to create ads that attract attention and have an effect?
The first workshop of series two is devoted to understanding the foundations of effective advertising. We will focus on the role of stories in communication and how to turn ideas into clear, compelling messages.
The workshop is practically oriented and involves working on specific examples and using tools that participants can immediately transfer to their business.
Who is the workshop for?
The workshop is intended for entrepreneurs, content creators, marketers and anyone who wants to improve their communication and understand how to design ads that work.
What will you gain?
You will be at the workshop:
understand why some ideas work and others don't,
learn how stories affect the effectiveness of advertising,
acquired tools to create clear and convincing messages,
through practical exercises developed their own ideas and upgraded them.
Lecturer
The workshop will be hosted by Benjamin Hrki / award-winning creative director of bold.group and advocate for sustainability in advertising. He is the recipient of the Universit / Cambridge Certificate in sustainable marketing and the creator of campaigns for a number of domestic and international brands. As a speaker, columnist of Marketing Magazine and author of a children's interactive book, he opens the topics of Creativity, Social Responsibility and the role of advertising in modern society.
Participation is free and the number of places is limited. Sign up now and secure your place.
The activities of the Savinja region incubator, D.o. o. within the project "Jr supportive environment 2026-2029" are co-financed with the help of the European Union, the Ministry of economy, tourism and sport and SPIRIT Slovenia.
15. april 2026 | 9.00 – 12.00 | Inkubator Savinjske regije
Kako ustvariti oglase, ki pritegnejo pozornost in imajo učinek?
Prva delavnica iz serije dveh je namenjena razumevanju temeljev učinkovitega oglaševanja. Osredotočili se bomo na vlogo zgodb v komunikaciji ter na to, kako ideje pretvoriti v jasna, prepričljiva sporočila.
Delavnica je praktično naravnana in vključuje delo na konkretnih primerih ter uporabo orodij, ki jih lahko udeleženci takoj prenesejo v svoje poslovanje.
Komu je delavnica namenjena?
Delavnica je namenjena podjetnikom, ustvarjalcem vsebin, marketingašem in vsem, ki želijo izboljšati svojo komunikacijo ter razumeti, kako oblikovati oglase, ki delujejo.
Kaj boste pridobili?
Na delavnici boste:
razumeli, zakaj nekatere ideje delujejo, druge pa ne,
spoznali, kako zgodbe vplivajo na učinkovitost oglaševanja,
pridobili orodja za oblikovanje jasnih in prepričljivih sporočil,
skozi praktične vaje razvijali lastne ideje in jih nadgradili.
Predavatelj
Delavnico bo vodil Benjamin Hrkić večkrat nagrajeni kreativni direktor agencije bold.group in zagovornik trajnosti v oglaševanju. Je prejemnik certifikata University of Cambridge za trajnostni marketing ter ustvarjalec kampanj za številne domače in mednarodne blagovne znamke. Kot govorec, kolumnist Marketing magazina in avtor otroške interaktivne knjige odpira teme kreativnosti, družbene odgovornosti in vloge oglaševanja v sodobni družbi.
Udeležba je brezplačna, število mest pa omejeno. Prijavite se zdaj in si zagotovite svoje mesto.
Aktivnosti Inkubatorja Savinjske regije, d.o.o. znotraj projekta ” JR Podporno okolje 2026-2029″ so sofinancirane s pomočjo Evropske unije, Ministrstva za gospodarstvo, turizem in šport ter SPIRIT Slovenija.
