More and more people are choosing an independent entrepreneurial path, whether alone or with colleagues. This requires that people have to do more and more disciplines themselves, from bookkeeping to communicating on social networks.
Wanting to quickly master the ability to manage brands, most turn to the most accessible marketing dogma. Unfortunately, most marketing strategies are driven by the rationalistic view of economists and engineers who see brands as abstractions in the minds of consumers, only as assets and not as part of society. As a result, today brands are like fast fashion. They parasitically copy seasonal culture guidelines and fight for relevance through” cringe " communication. They all copy each other, and as a result, they are all the same. Whether they're selling paper or vegan steaks, they're all trumpeting the same slogans that can be found at the top of an online search for” consumer trends " and similar simplifications of human desires and apsitations. No wonder that marketing has the stigma it has and that no one has fun in the process anymore.
At the workshop, Vladimir Mi Alakkovi will present a fresh brand philosophy, how to set up a brand from scratch and how brands can integrate into culture and contribute to the well-being of society. But above all, how to maintain origniality in the process and not be too serious.
Date: 17. april 2021, 17:00-19: 00
Venue: Dalmatinova 4 (meeting room on the sixth floor), 1000 Ljubljana
Duration: two hours
Registration fee: participation in the workshop is free.
Registration: at miha.satler@asociacija.si or info@asociacija.si until the places are filled.
The project is part of the partner network of the Center for creativity platform. The project is co-financed by the European Union from the European Regional Development Fund and the Republic of Slovenia.
Vedno več ljudi odloča za samostojno podjetniško pot, bodisi sami ali s kolegi. To zahteva, da ljudje morajo sami opravljati vse več disciplin, od knjigovodenja do komuniciranja na socialnih omrežjih.
V želji, da hitro osvojijo sposobnost vodenja blagovnih znamk, se večina obrne na najbolj dostopno marketinško dogmo. Na žalost pa večino marketinških strategij žene racionalističen pogled ekonomistov in inženirjev, ki vidijo blagovne znamke kot abstrakcije v glavah potrošnikov, le kot sredstva in ne kot del družbe. Posledično so danes znamke kot hitra moda. Parazitsko kopirajo sezonske smernic kulture in se borijo za relevantnost s “cringe” komunikacijo. Vsi kopirajo drug drugega in posledično so vsi isti. Ne glede na to ali prodajajo wc papir ali veganske zrezke, vsi trobijo iste slogane, ki se najdejo na vrhu spletnega iskanja “potrošniških trendov” in podobnih simplifikacij človekovih želja in apsiracij. Nič čudnega, da ima marketing takšno stigmo, kot jo ima in da se nihče več ne zabava v procesu.
Na delavnici bo Vladimir Mićković predstavil svežo filozofijo blagovnih znamk, kako blagovno znamko postaviti iz nič in kako se lahko blagovne znamke vključijo v kulturo ter prispevajo k dobrobiti družbe. Predvsem pa kako v procesu ohraniti orignialnost in ne biti preresen.
TERMIN: 17. april 2021, 17:00–19:00
KRAJ: Dalmatinova 4 (sejna soba v šestem nadstropju), 1000 Ljubljana
TRAJANJE: Dve uri
KOTIZACIJA: Udeležba na delavnici je brezplačna.
PRIJAVA: Na miha.satler@asociacija.si ali info@asociacija.si do zapolnitve mest.
Projekt je del partnerske mreže Platforme Center za kreativnost. Projekt sofinancirata Evropska unija iz Evropskega sklada za regionalni razvoj in Republika Slovenija.
